Tips to bring those Customers back time and time again In his education session at the 2014 Car Wash show 1st of April in Chicago, Social Media and Google SEO expert Patrick O’Malley gave an overview of how many different social media tools can work for carwashes. While Yelp has always stirred a bit of controversy, with […]
Tips to bring those Customers back time and time again It is true that if customer loyalty were easy to come by then every business would be showing successful program retentions and extensive revenue growth year after year. So, how much loyalty is necessary to be successful? For retail-petroleum or convenience-store (c-store) site owner/operators who […]
Follow these 5 steps to increase your customers and profits… 1. Revamp your marketing plan Marketing is mostly about building awareness, more qualified lead generation, brand building and bonding. Large carwash chains leverage marketing to fuel growth and build trust. A diverse stream of messaging is used to maintain the link between customers and their local carwash. […]
Tips to help identify and target those customers who are willing to pay more per visit at your Car Wash!
Business is slow. Cash flow is a concern. It’s no surprise that summer is a slow season for many washes and most operators have planned for it. What they may not have planned are critical activities that can shorten the length of the summer season and return the wash to peak volume faster. Conventional wisdom […]
Six Important Questions to Build a Larger Customer Base within your reach Nothing is more important in the carwash world today, than operators washing more cars. Most operators who have survived the horrific “revenue drought” of the past few years would agree. But is belief enough? To take your wash to the next level, you […]
Triple-Foam Makes Your Customers Happy! If a wash owner expects customers to pay $8-$10 for a carwash, the site better offer clients something special. When tri-foam was introduced, the main purpose was to provide a unique experience for the customer. Today, however, there are many tri-foams on the market that offer various advantages and provide […]
There is a lot of talk these days about “enhancing the total customer experience”. Working to deliver a positive customer experience makes absolute sense for any service industry, ours included. Obvious enhancements to the core service of car washing might include: friendly attendants wearing shirts with the logo of your carwash, fresh paint on the […]
What is a fan worth? This isn’t a social media question, this is a marketing question. A fan is a good customer. There’s a widely held notion that 80% of business comes from 20% of the people. As a carwash operator, one of the primary goals for your business is to increase your car counts. […]
NOW IS THE TIME TO DELIVER THE BEST PRODUCT/ SERVICES TO YOUR CUSTOMERS In these tough economic times, money is tight, and car wash owners are, understandably, looking for every way to save money. It is a buyers’ market in most every industry including the vehicle wash industry…stand out from the competition by delivering the […]